Selling OSH

Selling OSH??? Hemmm, need to learn marketing theory so that we can really "sell our product" efficiently & effectively... any special recipe? normally not that easy, but if you have the skills, insya allah it can help.... how? learn from the salesman on how their selling their product or service.... common methodology in marketing is 4P approach... product, price, promotion, place... sometime we call this as Marketing Mix... you can add additional P if you want such as People, Process, Physical evidence etc...

But, for me, I like to sell safety from common sense approach... something that people can relate it in their daily life's activity... such as driving safety, house safety, on the road safety etc... use example a lot.... use newspaper cutting, photos (remember, photo tell more than 1000 words).... use simple or layman language... this will help to open their mind and touch their feeling or heart....

as example, see some of the photos ... I believed people can understand what we are talking about

Speeding more than 100miles/hr!!

At car workshop....